The brand's Silver Shine Collection uses a combination of milk proteins, blueberries and violet pigment to help brighten and neutralize unwanted yellow tones. The Silver Shine Shampoo has a slighter softer violet based tone, which makes it a little more gentle on the hair. It leaves an even finish and an abundance of shine, opposed to other shampoo'sSilver Shine Whipped Creme Leave-In Conditioner is a conditioning foam that does not need to be rinsed out, formulated for blonde and grey hair. Frequent washing can really bring out those unwanted yellow tones which is what the Silver Shine Collection is working to combat.