What makes our semi-permanent colors different from other brands is the consistency and vibrancy. Our unique creamy viscosity makes it easier to apply and saturate the hair, which also means you use less product to get full coverage. Also, all our colors are highly pigmented which gives a bold vibrancy to them. Even our pastels have guts to them, they’re not flimsy.
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Description
1. START WITH CLEAN, DRY HAIR. COLORS ARE MOST VIBRANT WHEN HAIR IS PRE-LIGHTENED.2. APPLY DESIRED COLOR(S) IN ¼ - ½ INCH SECTIONS MAKING SURE TO COMPLETELY SATURATE FROM ROOTS TO ENDS.3. PROCESS AT ROOM TEMPERATURE FOR 35 MINUTES. NO HEAT.4. RINSE THOROUGHLY WITH COOL WATER AND HIGH PRESSURE. DO NOT SHAMPOO. CONDITION ENDS IF NEEDED.5. DRY AND STYLE AS DESIRED.For maximum longevity, we recommend waiting 2-4 days after a semi-permanent color service before shampooing.
How to Use
1. START WITH CLEAN, DRY HAIR. COLORS ARE MOST VIBRANT WHEN HAIR IS PRE-LIGHTENED.2. APPLY DESIRED COLOR(S) IN ¼ - ½ INCH SECTIONS MAKING SURE TO COMPLETELY SATURATE FROM ROOTS TO ENDS.3. PROCESS AT ROOM TEMPERATURE FOR 35 MINUTES. NO HEAT.4. RINSE THOROUGHLY WITH COOL WATER AND HIGH PRESSURE. DO NOT SHAMPOO. CONDITION ENDS IF NEEDED.5. DRY AND STYLE AS DESIRED.For maximum longevity, we recommend waiting 2-4 days after a semi-permanent color service before shampooing.
