Virtue® SMOOTH SHAMPOO works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.Safe for color treated hair.
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Description
Virtue® SMOOTH SHAMPOO works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.WHAT MAKES IT DIFFERENTFormulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.FRAGRANCEA restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.IDEAL FORAll hair types, especially those with frizz-prone, wavy, or curly hair.Safe for color-treated and chemically treated hair.KEY CLAIMS97% of women said their hair looked smoother.*97% of women said their hair looked healthier.*80% of women felt their hair looked smoother and morehydrated.***Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).
Ingredients
Hydrolyzed QuinoaThis plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.Baobab Seed OilFrom the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.Grapefruit ExtractLoaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine,Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides)
How to Use
Work a quarter-size amount of shampoo into a lather between palms.Apply to wet hair, massage into a rich lather, and rinse.Follow with Recovery Conditioner, rinse thoroughly.
