Real sugar! This is the ingredient 12 Benefit's uses in their new generation shampoo, 12 Benefits Love At First Lather. This innovative foaming sugar wash nurtures your hair with a signature blend of plant derived sugar, two coconut oils and sunflowers. Plus, this formulation contains only seven ingredients. No harsh detergents allowed!
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Description
Unlike other creme shampoo, Love at First Lather does not require the typical "scrubbing" action to produce lather.* A controlled scalp massage with your fingertips activates our ultra-rich foam and immediately suspends perspiration and scalp oils leaving hair clean, moisturized, and in ideal condition. Because without excessive friction, cuticles are left undisturbed, the scalp does not become dry, and color radiance is preserved while reducing frizz. It is also is great for colored hair or highlights, chemically straightened hair, curly hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing). Free of sulfates, parabens, and silicone. Sunflower extract (a natural sunscreen) prolongs and gives radiance to your haircolor.
