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Privacy Policy & Legal Information

Privacy Policy

Introduction - Our Commitment to You

Privacy and protection of your personal data is important to us and we are committed to ensure you are fully informed about your rights and how we use your data. Our Privacy Notice will tell you how we collect and use your data to improve your experience with us. We'll make sure we collect and store your data securely and only retain it for as long as we need to. You will always be in control of the way we use your data and communicate with you, and should you wish to make a change you will easily be able to do so in store, via your online account or by emailing us at [email protected]

Who we are

For the purposes of the General Data Protection Regulation (GDPR), the data controller is Beauty Plus Online LLC (which we refer to as ‘Beauty Plus’ in this Notice), a private company which trades as Beauty Plus Salon.

Information we collect, why we collect, and the benefit to you

There are a number of different permitted basis which allows a company to collect and process your personal data, including:

Consent - In specific situations, we can collect and process your data with your consent. For example, if you opt to receive marketing information from us via email/SMS;

Contractual obligations - In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our third party courier;

Legal compliance - We may need to collect and process your data if we have a legal obligation. For example, we can pass on details of people involved in fraud or other criminal activity affecting Beauty Plus to law enforcement authorities or to external advisers;

Legitimate interest - In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, when you shop online with us, we monitor your shopping preferences so when you return to our site we can identify you and offer you suggestions based on your browsing history.

We collect information from and about you at various times and in different ways to help us provide you with the best possible service based on our overall understanding of you, as well as to meet our obligations under the law.

We use your data to:

Manage your account with us and provide you with products and services you want;

Communicate with you and manage our relationship with you;

Personalize and improve your experience;

Inform you of latest trends, products, and promotions that you may like;

Improve our services, fulfill our administrative purposes, comply with our legal obligations and protect our business;

Depending on how you choose to shop with us, we may collect and process your information as detailed below;

You are able to change how we use your data, you’ll find details in the ‘Your Rights’ section below.

Sharing your data, why we need to share, and the benefit to our customers

We use a number of partners to help us provide the best possible service, understand what’s important to our customers, and improve what we sell. We sometimes need to share your data in order to achieve this, but we choose our partners carefully, and seek the maximum protection possible to keep your data as safe as possible. We also insist that their data is not shared with anyone else. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the partners we may share your data with are:

IT companies who support our website and other business systems and processes;

Operational companies who help us fulfill our obligations to you. For example, delivery companies, debt recovery agencies, training providers, document storage companies, fraud prevention agencies, credit reference agencies;

Direct marketing companies who help us manage our communications with you.

Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites;

Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: https://rakutenmarketing.com/legal-notices/services-privacy-policy/ To submit an opt-out request: https://rakutenmarketing.com/legal-notices/subject-requests/

Analytics/Data insight companies. For example, to manage your data and ensure it is kept up to date; to help us better understand what you like or are interested in so we can send you personalized advertisements; to understand how you use our websites; to obtain feedback on your experience; to understand if you liked our promotions;

Legal and enforcement bodies where we have a legal obligation or when it is necessary to protect us both;

Our external professional advisers and insurers;

In the event that Beauty Plus is involved in the transfer of any division or the whole business as a going concern to new owners, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice. 

Messaging (SMS) Privacy Policy

View Messaging Privacy Policy.

Where your personal data may be processed

Sometimes we will need to share your personal data with third parties. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA such as the USA. For example, this might be required in order to provide support services. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties will state the standards they must follow at all times.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Notice and applicable data protection laws.

How long we keep your personal information

We will only keep your personal information for so long as it is necessary for the purpose for which it was collected and for us to fulfill our contractual and legal obligations. We maintain retention records of how long information containing personal data will be retained for. At the end of the respective retention period, your data will either be deleted completely or made anonymous, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Some examples of customer data retention periods:

Orders - When you place an order, we may keep the personal data you give us for at least seven years so we can comply with our legal and contractual obligations.

Inactive accounts - If you’ve not used your account or interacted with us for more than three years, your account will be flagged as inactive will be closed and we will delete or make anonymous the personal data associated with it.

Cookies; Interest Based Advertising; Social Media Policy

Our Site uses cookies, web server logs, tags, SDKs, tracking pixels, local storage, JavaScript, APIs, session replay/screen capture (i.e., how you use and navigate the Site, but not your keystroke data), social widgets, and other similar technologies from time to time.

  • Cookies are small data files a website can send to your browser, which may then be stored on your device, sometimes with a code unique to your device. They may be served by the entity that operates the website you are visiting (“first-party cookies”) or by other companies (“third-party cookies”). Cookies enable us and our vendors to recognize your computer; store your preferences, settings, and other data; understand the web pages you have visited on our Site and elsewhere; enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; perform searches and analytics; and assist with security and administrative functions.
  • A web server log is a file where online activity is stored. It may be used for similar purposes.
  • An SDK is a set of tools and/or code that we embed in our applications and software to perform certain functions, such as allowing us or third parties to collect information about how users interact with our Site.
  • Tags or tracking pixels (sometimes also referred to as web beacons or clear GIFs) are small code (sometimes containing, generating, or detecting a unique identifier) embedded in websites, online ads, and email, that can be used for purposes such as generating web server logs or reading or writing cookies for the purposes described above.
  • Social widgets are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or mobile app screen. Widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by such third parties.
  • We may also use certain third-party web and mobile app analytics services — including but not limited to Google Analytics and Facebook Custom Audiences — to help us understand and analyze how visitors use the Site and serve ads on our behalf across the Internet and in different channels.

You can control or limit how we and our partners use cookies and similar technologies, including for advertising.

  • Scroll down to the footer and click Cookie Settings to adjust the cookie settings on your device and browser, or you may enable the Global Privacy Control signal that may be available in certain browsers and extensions. This action is limited to the device and web browser you are using because the methods detailed above correspond to your device or browser ID. If you use another device or browser, you need to take this action on each device and browser.
  • While most browsers and devices accept cookies by default, the settings usually allow you to clear or decline cookies. If you disable cookies, some of the features of our Site may not function properly. For example, if you do not allow cookies at all, you might not be able to view some of our Site or use certain features like adding products to your shopping cart.
  • We may use the services of third parties to collect and use information about your visits to and interactions with our website through cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative and the Digital Advertising Alliance website.
  • For Google Analytics, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's opt-out listed above). You can also install Google's opt-out browser add-on.
  • For audience targeting, we may share hashed identifiers that represent an email address or name, along with other information you provide to us such as approximate location, birthday and/or phone number, with partners such as Google or Facebook so they can provide us audiences interested in specific types of products and services. Google or Facebook will only provide this information, and can only identify you, based on their separate policies and agreements with you.
  • To opt out of ads on TikTok, Instagram, Facebook, Pinterest, Bing, Yahoo or Google that are targeted to your interests, use your TikTok, Instagram, Facebook, Pinterest, Bing, Yahoo or Google Ads settings.
  • For more information about the privacy practices of social media platforms you use, please review their privacy policies and settings on your social media accounts.

Your rights

You have certain rights to control your information and the manner in which we process it. This includes:

A right to request us to correct inaccurate information, or update incomplete information (Please refer to Updating Your Details section below as to how to do this);

A right to withdraw your consent where you have given us your consent to process your data;

A right to object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process your information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;

A right to object to us processing your information for direct marketing purposes, including profiling you for the purposes of direct marketing;

You can withdraw any consent that you have previously given to us or to change your preferences on any automatic benefits that we action – e.g. everyone is automatically eligible to receive our emails which are sent weekly and contains the forthcoming month’s promotions – however if you no longer wish to receive this information please see the ‘Updating Your Details’ section below on how to opt out. Please note that if you chose to withdraw your consent for personalization, due to our system constrains, this will stop all marketing communications we send to you;

A right to ask that your information is erased (or restricted), provided we do not have any continuing lawful reason to continue to use and process your information;

A right to get access to your personal information;

The Right to request that your information is transferred to another controller in a structured data file (in a commonly used and machine readable format).

To make such a request please write to Customer Service Team, Beauty Plus Salon 52 N. Main St Suite A-4 Marlboro, NJ 07746 or email [email protected] If we choose not to action your request we will explain to you the reasons for our refusal. To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice, and, where applicable, further information to help us search for your personal information, where a specific request is received. If you have authorized a third party to submit a request on your behalf, we will ask them to prove they have your permission to make the request. We will respond to your request within 1 month of us verifying your identity.

You can exercise the above rights and/or manage your information as detailed in the Updating Your Details section. Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

Contact

Our Privacy Notice is intended to be helpful to you in explaining why and how we collect and use your personal data and in providing you with information about your rights to control your information. Email us at [email protected] Call us on: (732) 935-1200 or write to us at: Beauty Plus Salon 52 N. Main St Suite A-4 Marlboro, NJ 07746

Updating your details

If any of your personal information changes, you can update your personal details at any time by calling us on (732) 935-1200. You can also email us at [email protected] with details of the changes required.

Marketing communications

You can easily manage your marketing preferences including opting out from receiving marketing communications at any time by calling us on (732) 935-1200. You can also email us at [email protected] with details of the changes required.

Changes to our Privacy Notice

We may make changes to this Privacy Notice in the future. We will publish any changes on our website and where appropriate, we will notify you by email.

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