Privacy Policy & Legal Information

Privacy Policy 

Introduction - Our Commitment to You

Privacy and protection of your personal data is important to us and we are committed to ensure you are fully informed about your rights and how we use your data. Our Privacy Notice will tell you how we collect and use your data to improve your experience with us. We’ll make sure we collect and store your data securely and only retain it for as long as we need to. You will always be in control of the way we use your data and communicate with you, and should you wish to make a change you will easily be able to do so in store, via your online account or by emailing us at [email protected]

Who we are

For the purposes of the General Data Protection Regulation (GDPR), the data controller is Beauty Plus Online LLC (which we refer to as ‘Beauty Plus’ in this Notice), a private company which trades as Beauty Plus Salon. 

Information we collect, why we collect, and the benefit to you

There are a number of different permitted basis which allows a company to collect and process your personal data, including:

Consent - In specific situations, we can collect and process your data with your consent. For example, if you opt to receive marketing information from us via email/SMS;

Contractual obligations - In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our third party courier;

Legal compliance - We may need to collect and process your data if we have a legal obligation. For example, we can pass on details of people involved in fraud or other criminal activity affecting Beauty Plus to law enforcement authorities or to external advisers;

Legitimate interest - In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, when you shop online with us, we monitor your shopping preferences so when you return to our site we can identify you and offer you suggestions based on your browsing history.

We collect information from and about you at various times and in different ways to help us provide you with the best possible service based on our overall understanding of you, as well as to meet our obligations under the law.

We use your data to:

Manage your account with us and provide you with products and services you want;

Communicate with you and manage our relationship with you;

Personalize and improve your experience;

Inform you of latest trends, products, and promotions that you may like;

Improve our services, fulfill our administrative purposes, comply with our legal obligations and protect our business;

Depending on how you choose to shop with us, we may collect and process your information as detailed below;

You are able to change how we use your data, you’ll find details in the ‘Your Rights’ section below.

Sharing your data, why we need to share, and the benefit to our customers

We use a number of partners to help us provide the best possible service, understand what’s important to our customers, and improve what we sell. We sometimes need to share your data in order to achieve this, but we choose our partners carefully, and seek the maximum protection possible to keep your data as safe as possible. We also insist that their data is not shared with anyone else. If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the partners we may share your data with are:

IT companies who support our website and other business systems and processes;

Operational companies who help us fulfill our obligations to you. For example, delivery companies, debt recovery agencies, training providers, document storage companies, fraud prevention agencies, credit reference agencies;

Direct marketing companies who help us manage our communications with you.

Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites;

Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here: To submit an opt-out request:

Analytics/Data insight companies. For example, to manage your data and ensure it is kept up to date; to help us better understand what you like or are interested in so we can send you personalized advertisements; to understand how you use our websites; to obtain feedback on your experience; to understand if you liked our promotions;

Legal and enforcement bodies where we have a legal obligation or when it is necessary to protect us both;

Our external professional advisers and insurers;

In the event that Beauty Plus is involved in the transfer of any division or the whole business as a going concern to new owners, your personal data will, where relevant, be transferred to the new owner or controlling party, under the terms of this Privacy Notice. 

Messaging (SMS) Privacy Policy

View Messaging Privacy Policy.

Where your personal data may be processed

Sometimes we will need to share your personal data with third parties. We may transfer personal data that we collect from you to third-party data processors in countries that are outside the EEA such as the USA. For example, this might be required in order to provide support services. If we do this, we have procedures in place to ensure your data receives the same protection as if it were being processed inside the EEA. For example, our contracts with third parties will state the standards they must follow at all times.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Notice and applicable data protection laws.

How long we keep your personal information

We will only keep your personal information for so long as it is necessary for the purpose for which it was collected and for us to fulfill our contractual and legal obligations. We maintain retention records of how long information containing personal data will be retained for. At the end of the respective retention period, your data will either be deleted completely or made anonymous, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Some examples of customer data retention periods:

Orders - When you place an order, we may keep the personal data you give us for at least seven years so we can comply with our legal and contractual obligations.

Inactive accounts - If you’ve not used your account or interacted with us for more than three years, your account will be flagged as inactive will be closed and we will delete or make anonymous the personal data associated with it.

Cookie policy

A cookie is a small text file stored by your web browser on your computer or mobile device’s hard drive. Some cookies are essential for our websites to work, for example to remember what you have added to your basket while you browse the site. They are useful because they help us to provide you with relevant information, such as remembering what you have in your wish list or basket when you return to our site. They also allow us to improve the way our website works.

We also use cookies in some of our emails. They help us to understand a little bit about how you interact with our emails, and are used to improve our future email communications.

If you have configured your computer to automatically display images, or if you have added us to your email "address book" (or "safe senders" list), or if you have configured your computer to have "weak" security, cookies might be set at the same time as you download, open or read an email from us. If you would prefer for this not to happen, you should disable the automatic displaying of images, or remove us from your address book or strengthen your security settings.

Types of cookies

Session cookies are deleted after each 'session'. When you are browsing our website(s), it will save information about your activity for the duration of your visit, but the cookie will be deleted from your computer as soon as you close your browser. Without a session cookie, each item you place in your shopping basket will disappear by the time you reach the checkout.

Persistent cookies remember you for a set period of time unless you delete your cookies within this period. On your first visit to our site, you will see the default version of the site. When you return, the site may have changed, as persistent cookies remember items you have viewed and whether you logged into or out of your account while on the site.

A web beacon is a tiny, invisible image placed within an email message that tells us whether you have opened an email, how often you have opened it, how you interacted with the email (such as the time you spent reading the email), which email software and web browser you used, which device you used and your IP address. We also use web beacons to help us display emails in the best format for your device.

Our emails contain a number of hyperlinks, each of which has a unique tag. When you click on one of these links you will be automatically redirected to the server of our mailing company which logs the click. From there you will be redirected to the relevant page on our website. This process enables us to understand who has clicked through from an email to visit our website. We use this information to tailor future messages to you. 

Third party cookies - Google Analytics

We use Google Analytics to better understand how customers use our website, how they navigate and how often they return to our site. We use this data to improve the usability of our website. Google Analytics uses cookies to track on-site conversions. All this data is anonymous. View Google’s Privacy Policy.

Turning off and deleting cookies

To stop cookies being placed on your computer, change your browser settings to either reject all cookies; to only allow “trusted sites” or only accept cookies from the site(s) you are currently on. You can disable cookies on your computer by changing the preferences or options menus in your browser. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. However, some parts of our website will not operate correctly if you disable cookies. 

Your rights

You have certain rights to control your information and the manner in which we process it. This includes:

A right to request us to correct inaccurate information, or update incomplete information (Please refer to Updating Your Details section below as to how to do this);

A right to withdraw your consent where you have given us your consent to process your data;

A right to object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any continuing lawful reason to continue to use and process your information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object;

A right to object to us processing your information for direct marketing purposes, including profiling you for the purposes of direct marketing;

You can withdraw any consent that you have previously given to us or to change your preferences on any automatic benefits that we action – e.g. everyone is automatically eligible to receive our emails which are sent weekly and contains the forthcoming month’s promotions – however if you no longer wish to receive this information please see the ‘Updating Your Details’ section below on how to opt out. Please note that if you chose to withdraw your consent for personalization, due to our system constrains, this will stop all marketing communications we send to you;

A right to ask that your information is erased (or restricted), provided we do not have any continuing lawful reason to continue to use and process your information;

A right to get access to your personal information;

The Right to request that your information is transferred to another controller in a structured data file (in a commonly used and machine readable format).

To make such a request please write to Customer Service Team, Beauty Plus Salon 52 N. Main St Suite A-4 Marlboro, NJ 07746 or email [email protected] If we choose not to action your request we will explain to you the reasons for our refusal. To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice, and, where applicable, further information to help us search for your personal information, where a specific request is received. If you have authorized a third party to submit a request on your behalf, we will ask them to prove they have your permission to make the request. We will respond to your request within 1 month of us verifying your identity.

You can exercise the above rights and/or manage your information as detailed in the Updating Your Details section. Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.


Our Privacy Notice is intended to be helpful to you in explaining why and how we collect and use your personal data and in providing you with information about your rights to control your information. Email us at [email protected] Call us on: (732) 935-1200 or write to us at: Beauty Plus Salon 52 N. Main St Suite A-4 Marlboro, NJ 07746

Updating your details

If any of your personal information changes, you can update your personal details at any time by calling us on (732) 935-1200. You can also email us at [email protected] with details of the changes required.

Marketing communications

You can easily manage your marketing preferences including opting out from receiving marketing communications at any time by calling us on (732) 935-1200. You can also email us at [email protected] with details of the changes required.

Changes to our Privacy Notice

We may make changes to this Privacy Notice in the future. We will publish any changes on our website and where appropriate, we will notify you by email.

Other Legal Information

You agree that personal jurisdiction and/or venue for any and all actions related to this website and/or products purchased herefrom shall be exclusively in federal or state court located in New York County in the State of New York, and you specifically, knowingly and intentionally waive any and all objections pertaining to or concerning personal jurisdiction and/or venue in any actions between you and Beauty Plus Salon, Beauty Plus Online LLC, Beauty Plus Salon Capital Holding Company LLC, its/their officers, directors, owners and employees.

SSL© 2023 Beauty Plus Salon