The Alter Ego Italy ChromEgo Color Care Color Protection Mask deeply nourishes the hair fiber, preventing color from fading. The richly-textured cream, enriched with Goji Berries, smooths the hair cuticle, creating softness and shine.
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The Alter Ego Italy ChromEgo Color Care Color Protection Mask is also formulated with Shea Butter, Sunflower Seed Oil, and Veneto Walnut to provide the hair with much-needed nourishment and protection against the sun's harmful rays. UV rays dull hair color by breaking down the chemical bonds in the hair's pigments, leading to a loss of vibrancy and richness in the hair's hue.
