A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.Gently clarifiesCleanses hair of impurities and build-upMaintains and improves natural smoothnessProtects hair from pollutants* *Laboratory tested using pollution particles
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Description
Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transforms hair and senses. Alterna products will always be formulated without parabens, sls/sles* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.Key benefitsGently clarifiesCleanses hair of impurities and build-upMaintains and improves natural smoothnessProtects hair from pollutants* *Laboratory tested using pollution particlesTechnologyOur versatile, flexible high-performance formulas are 100% vegan and are infused with sustainably sourced Vegan Botanical Caviar. This ancient Asian super-food is known to help improve
