ghd Platinum + Iron 1 Inch Flat Iron - Black

Discover our best selling smart styler with over 20 global beauty awards, including three Allure Best of Beauty Awards for Best Flat Iron.

ghd's ultra-zone predictive technology monitors heat 250x a second across both plates and recognizes the thickness of your hair and speed at which you are styling to adjust the power accordingly to deliver ultimate results, personalized to you. platinum+ is also preset to the optimum styling temperature of 365°F for no extreme heat damage. Enjoy 70% stronger hair,* 75% more shine,** and 2x more color protection. 

ghd 20 Years of Hair-itage - loved by beauty enthusiasts, endorsed by stylists.

*Use on dry hair.
*Spray heat protect spray and comb through from root to tip before styling.
*Section hair into 1" sections.
*Ensure that the styler is as close to the root as possible before closing the plates.
*Gently move toward the tip of the section in one simple gliding motion.
*Repeat the process with each section of hair, gliding once from roots to ends.