Bring out your best-possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes, and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness. Used daily, the professional conditioning formula adds smooth shine and bouncy volume without weighing hair down or giving it a flat appearance. An added UV protect ant helps shield delicate blonde strands from the sun, making sure your blonde tones stay true and lustrous with every shampoo.
Our Beauty Advisors Recommend You Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Repeat if desired. Follow with Its a 10's 5 Minute Hair Repair for Blondes and Miracle Leave-In for Blondes.
