Joico’s Defy Damage Haircare System delivers protection from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This breakthrough, bond-strengthening collection transforms each strand into healthy hair you can instantly see and feel, providing the perfect daily and weekly regimen for dry, damaged hair.
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Joico’s Defy Damage Haircare System delivers protection from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This breakthrough, bond-strengthening collection transforms each strand into healthy hair you can instantly see and feel, providing the perfect daily and weekly regimen for dry, damaged hair.Defy Damage Shampoo:• Free of SLS/SLES Sulfates*(*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate)• Decadently rich lather for a luxurious cleansing experience• Gently sloughs away dirt and debris without roughing up the hair cuticle• Leaves hair soft, shiny, and healthy Defy Damage In A Flash:• Hair is up to 20X more resistant to breakage*• Creates bonds and strengthens the hair structure• Leaves hair silky smooth without weighing down• Safe for color-treated hair• Silicone-free• PETA-approved, global animal test-free * Against combing
Our Beauty Advisors Recommend You Cleanse hair using Defy Damage Protective Shampoo. Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds. Rinse.
