Airy texture & touchable hold for beach-like looks. Provides weightless hydration. For short hair & longer layers.
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Everything you love about beach hair, in a styling product. Clean¹, vegan² formula with genuine greed credentials. Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, KMS developed the world’s first HAIRPLAY Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful.
