Schwarzkopf IGORA ZERO AMM no ammonia permanent color is formulated with an alternative alkalizing agent called monoethanolamine (MEA). MEA provides the same pH value as ammonia while being nearly odorless, for a more pleasant color experience.
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Benefits: -100% free from ammonia & ammonia-odor -Natural-looking true-to-tone results -Up to 100% white coverage
-Up to 3 levels of lift (10-series) -Improved color direction, coverage & neutralization
