Virtue® CURL-DEFINING GEL is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have—and the ones you never knew existed.
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Description
Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals—parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORTypes 2–4 curl hair.Safe for color-treated and chemically treated hair.KEY CLAIMS8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle.Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.
