Virtue® CURL-DEFINING WHIP is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
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Description
Alpha Keratin 60ku® repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORCurl types 2–3.Safe for color-treated and chemically treated hair.KEY CLAIMS96% of women said their hair was healthier and easier to style after 1 week.**94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.**Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
Shake well.Turn can upside down and dispense a golf ball–size amount of product into palm.Distribute evenly through damp hair, scrunching from the bottom up.Twist individual curls for a more defined look.Air dry or diffuse dry on low speed.
