Virtue® CURL SHAMPOO is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.
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Description
Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehydedonors, and synthetic colorants.FRAGRANCEA luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.IDEAL FORA broad range of soft waves to highly textured curl patterns.Safe for color-treated and chemically treated hair.KEY CLAIMS96% of women said their hair was healthier and easier to style after 1 week.**94% of women said their curls were bouncier after 1 week.*After 2 weeks, 92% of women said hair was softer, shinier and cleaner-looking between washes.*8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.**Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.Massage shampoo into hair and scalp to form a rich lather.Rinse and repeat if necessary.For best results follow with Virtue® Curl Conditioner.
