What makes our semi-permanent colors different from other brands is the consistency and vibrancy. Our unique creamy viscosity makes it easier to apply and saturate the hair, which also means you use less product to get full coverage. Also, all our colors are highly pigmented which gives a bold vibrancy to them. Even our pastels have guts to them, they’re not flimsy.
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Description
People ask how long do they last, but we like to say how long do they fade…because they’re designed to fade. What makes our colors different is they fade into lighter pastel versions of themselves.Lighter tones can last up to 20 washes. Deeper tones can last up to 40 washes. *Of course, this all depends on application and home care.
How to Use
START WITH CLEAN, DRY HAIR. COLORS ARE MOST VIBRANT WHEN HAIR IS PRE-LIGHTENED.APPLY DESIRED COLOR(S) IN ¼ - ½ INCH SECTIONS MAKING SURE TO COMPLETELY SATURATE FROM ROOTS TO ENDS.PROCESS AT ROOM TEMPERATURE FOR 35 MINUTES. NO HEAT.RINSE THOROUGHLY WITH COOL WATER AND HIGH PRESSURE. DO NOT SHAMPOO. CONDITION ENDS IF NEEDED.DRY AND STYLE AS DESIRED.
