Pravana ChromaSilk Vivids Everlasting Mystic Magenta 3 oz

I have been using Pravana Vivids Everlasting every 8-10 weeks for 2 years and a couple of times before that several years ago. On my dark blonde hair, the darker colors in this line lift (w/20 vol on roots, 10 vol mids and ends) and deposit perfectly without pre-lightening. Poison Berry is the color I have used most often and is what I bought from Beauty Plus. The purchase and shipping processes were smooth and the product worked as always, so I am a happy customer! If you're reading this to know more about the product, Pravana Everlasting colors are beautiful, but "everlasting" is a misnomer--it does start fading right away... but they fade prettily. You will get some color bleeding the first 2-3 washes, so it's best to let your hair dry before putting on clothes or lying down on a pillow. Once your hair is dry, though, the color doesn't transfer at all, which is great. I feel like the results are comparable to ones you'll get from Joico or similar longer-lasting semi-permanent brands. A bit quicker fading maybe, but NO weird patches or banding (on me at least) due to the one-step process! My dark blonde hair lifts quickly enough that I personally don't have to bleach my regrowth before using Pravana Everlasting Poison Berry, and it fades from a fun cool-tone desaturated medium magenta to a pleasing neutral-tone light (and eventually a very light) magenta. And I have had two different stylists apply it to me with two different, er, approaches to precision, and I have also applied it to myself very lazily without using a mirror, and I still haven't had a bad result. So I am a fan of this product!

I have been using Poisonberry for about 2 years. I don't lighten my hair beforehand (natural color is a mousy brown) & use this color for an all over color. There is some washout with rhe dyw for the first 2 washes but that's to be expected. Great product, fades evenly, & easy to apply.

I switched to Pravana after Sally Beauty discontinued their permanent line from Beyond The Zone (RIP sangria pop). This color has proved an EXCELLENT replacement, with a vivid purple pink shade that shines with incredible high and lowlights. I dye anywhere between every three months to every six months, and the color lasts a long time before fading in a way which is beautiful, ending at a nice vivid pink. If you're looking for incredible colors that last, you're in the right place.

I have been using this product for a year now and absolutely love it. Not only is the color fantastic, but my hair and scalp are healthy.

this also can be baby bubble gum pink on blonde pale hair, so good and it does sting the scalp -_-

Love this hair color brand. I will say Mystic Magenta in Everlasting is going to look darker than the Magenta. All great color payoff though and leaves hair so healthy looking

Really nice shade, definitely will be ordering more from them!!! Love it!