The smooth and creamy formula of PURE LIGHT Ultra Lightenerª is formulated with Reunite Mending Technologyª to mend the cuticle layer. Ideal for global blonding, including hard-to-lift hair, platinum blonde touch-ups, and pre-lightening for VIVIDS.
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Description
Rise to new levels with PRAVANA. Pure Light Ultra Lightner lifts up to 9 levels. NEW ReUnite Mending Technology includes amino acids for internal strength to restore hair from the inside out and plant-derived mending ingredients to help to reunite the cuticle layer and is clinically proven to increase shine and softness.
Our Beauty Advisors Recommend mixing in a non-metallic bowl, 1 part Pure Light Ultra Lightener with 2 parts PRAVANA Crme Developer, ZERO LIFT-40 Volume (1:2). For on-scalp application, use up to 20 volume; for off-scalp, use up to 40 volume. For ultra lightening use 30 or 40 volume. Apply to dry hair. Process for up to 55 minutes. Rinse thoroughly after processing then shampoo and condition with desired care products.
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Customer Reviews
Overall
5
Best. Lightener. Ever.
Review byKelly
I've been doing hair for 24 years and using bleach lightener for 22 of those. I've used nearly every major brand and this is my favorite. The smell isn't very strong, whips up nice and creamy and paired with Pravana 20 developer, it lightens hair very fast with almost zero damage. I'll never use another brand.
